Innovation : Ahead of the Pack(aging)

Year
2010
Author(s)
Michel Hartenstein
Hervé ISSARD
Céline Fontanet
File Attachment
104_Presentation_INNOVATION.pdf636.23 KB
Abstract
Why innovate at all ? \"Innovative\" won't work, let's not rock the boat ?It was so hard getting and renewing an Approval that we don't want to change anything ?We open new lines of questioning and justifications