Designing tools to communicate the everyday global transport of radioactive materials

The transport of radioactive material is an activity that takes place outside of licensed facilities, and interfaces with several stakeholders in the transport chain. Research reveals that many of these stakeholders have a negative perception towards this cargo, regarding it as an exceptional category of dangerous good, which is troublesome to accept. Members of the World Nuclear Association’s Transport Working Group, for whom communicating on Class 7 transport is a core activity, identified a need in 2017 to speak more consistently and proactively on the topic of radioactive materials transport. It embarked on a process of devising a communications strategy, as well as communication tools, for use in outreach. The presentation will outline the process for developing a communications strategy, the messages and tools devised, and the results of external piloting.