Communicating the international transport by sea of nuclear material

With a strategy of proactive stakeholder communications and issues management, International Nuclear Services (INS) aims to match its world leading transport capability with a complementary approach to the delivery of its communications. Undertaking the global sea transport of some of the most controversial and emotive hazardous materials that exist requires a clear strategy and the application of tried and tested tactics across global political, media, government and industry stakeholders to contribute to the successful fulfilment of its customers’ requirements. INS’s communications approach for transport operations is as follows: • Openness – be as open and transparent as possible • Authority – timely communications with key stakeholders to establish relationships and authority • Service – recognise the needs of customers, regulators, media, government officials, politicians • Clarity – simple messages on safety, security, legitimacy of the business • Context – explain security framework and restrictions on releasing information As part of the operations project team from the start, the communications team draws on internal and external support to deliver programmes of overseas public acceptance missions to en route states; welcomes key stakeholders to its terminal in Barrow-in-Furness to visit its vessels and facilities; works in partnership with its customers to understand their requirements – all well in advance of any transport operations. Integral to the transport operations, INS’s work delivers comprehensive communications plans that encompass local, national and international stakeholders to contribute to the successful completion of the shipments.