Year
1980
Abstract
The purpose of this paper is to show how the nuclear industry can present itself to the American public in a more favorable light. Two pieces of writing concerning the same event, the reactor accident at the Enrico Fermi reactor near Detroit, Michigan in 1966, will be analyzed for clarity and readability. Seven principles of persuasive communication, as outlined by R. H. S. Grossman who was in charge of Allied psychological warfare in Europe during World War II, will be quoted along with examples of their violation, and suggestions given how they might be improved.