Public Risk Communication

Nearly every day a new debate arises about risks: how real are they, how big a threat to the public bas been hidden, why has some event been allowed to happen, what is being done to prevent tragedies, etc. Risk managers are pitted against local citizens, national public interest groups, and, apparently, the media The general public often concludes from these risk debates that (1) the world is a dangerous place, and (2) risk managers either don't know what they are doing, or don't understand what they are supposed to be doing.